Priyanka Chopra has invested in and widely promoted a dating app in India — Bumble. In October 2018, it was reported that Chopra had taken a stake in Bumble and would act as a partner, advisor and investor in the app. However, a report from Forbes (via The Quint) alleged that Bumble’s founding partner, Russian billionaire Andrey Andreev, built a culture of misogyny, sexism, drugs and racism in his parent company.
The investigative report was filed by Angel Au-Yeung, who accused Andreev of fostering a toxic work culture. Andreev owns four popular dating apps – Badoo, Bumble, Chappy and Lumen and Chopra is a stakeholder in one of them. Bumble’s headquarters are in Austin, Texas, while the main work takes place from the London office.
As reported by Au-Yeung, there are also allegations of racism against Andreev. The Quint reported that a former marketing executive allegedly said that Andreev complained if he saw too many dark faces on the app. The employee said: “He thought it reduced the value of the brand and made it look cheap.”
Alice Bonasio, former director of communications and public relations for Badoo, says her job was laid off because it did not fit well with the “patriarchal” environment of the company. “Culture meant that in order for female employees to progress, they had to play the game a lot,” she said (via The Quint).
A few other employees spoke out against the work culture in dating apps owned by Andreev. The Forbes reports that several former employees said the behavior in the office was hostile and discriminatory against women.
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