How Indians are dated in 2021 – Bumble app extracts data
Indians are “aware” of when and how they date; movies, food and sports are the main interests; and Leo, Scorpio and Libra are the most sought-after sun signs
Indian Matchmaking was among Netflix’s top shows, and desi parents still swear by horoscopes. But the dating scene in the country is just as busy, according to information shared by Bumble, a US-based dating app that has users around the world.
COVID, and how it has changed the way people think and live may be the reason, but 54% of Indians are now more attentive to how and when they date, Bumble said, according to data collected from January to November 2021. They are more selective about who they want to hang out with and opt for those with similar dating intentions when applying filters.
Globally, Bumble competes with several social media dating apps, including market leaders Tinder and Badoo, but it’s pioneering as a “women-first” platform. In a heterosexual match, the woman must make the first move; man can only respond or decline interest. The app has a strong policing mechanism to prevent harassment.
Single, ok not to mingle
Sharing the trends revealed by its data, Bumble said around 62% of Indians now realize that it is actually okay to be alone, at least for a while. This is an interesting trend, as Indian society traditionally views marriage as a “must”.
Last March, Bumble introduced “interest badges,” which subscribers can use to find partners with similar interests. Film and television got the most badge holders, followed by food and drink and sports. Under Film & TV, Action & Adventure and Comedy were the favorite genres across all ages. While millennials preferred Bollywood, millennials loved anime. Under Food, coffee, beer, gourmet, and biryani were the most popular searches.
Thanks in part to the pandemic, about 75% of Indians on its platform prioritize finding a more emotionally available partner, Bumble said. About 52% said they had radically changed what they were looking for in a partner. With the pandemic and lockdowns, Indians are resetting their date and, around 71% would be willing to hit the reset button next year as well, if needed.
Dogs, pubs and PDAs
Photography, dogs, pubs and cooking were the most widely deployed filters on the dating app. Cooking, video games, and gardening were among popular staycation activities, while pubs and nightclubs, coffee hopping, and stand-up comedy were frequent going out activities.
As fear of the pandemic recedes and social distancing takes a back seat, PDA (the public display of affection is back with a bang. About 73% of Indians on Bumble said they were open to the PDA, even if only post-pandemic.
Zodiac signs were a favorite filter, and Leos had the most matches of any star sign. They were followed by Scorpios and Libras in India.