Jameela Jamil stars in Bumble app campaign – The Hollywood Reporter
body positive activist and The right place actress Jameela Jamil has been tapped by female-led dating and social media app Bumble to star in a new campaign.
Bumble’s #askingforafriend campaign aims to fight loneliness on International Friendship Day on August 4. as well as romantic relationships.
“This campaign really spoke to me, especially when I saw the number of women around the world who felt isolated or unsupported,” Jamil said in a statement Tuesday. “I spent a lot of my adult life fighting for everyone’s right to feel confident and comfortable in their own skin, which is how I was able to start my own movement called I Weigh for championing inclusivity. I realized that with a supportive group of friends, anything is possible.
She added: “It is time we focused on normalizing the relevance of seeking new friendships, especially when your current relationships are not serving you. Bumble BFF is a truly inclusive and easy way to access an ecosystem of incredibly kind and bright women, and I’m thrilled to join the app and step into this role as an ambassador.
Bumble also works with Kacey Musgraves, Bebe Rexha and Hayley Kiyoko to increase female representation in the music industry by choosing five female artists to perform at festivals such as Lollapalooza, Outside Lands, Music Midtown, Austin City Limits or Voodoo Music + Arts Experience in summer. 2020 (submissions closed June 30). And for Equal Pay Day in 2019, Bumble donated $25,000 to Time’s Up.
Tuesday’s news comes after Jamil appeared on the cover of British vogueseptember issue, modified guest by Meghan Markle, as part of her “Forces of Change” theme. Piers Morgan lashed out at Jamil on Twitter on Monday, saying: ‘One of Meghan’s ‘kind and inspiring’ women vogue ‘heroines’ is Jameela Jamil – who called Beyonce a ‘stripper’, called Miley Cyrus a ‘vagina without a platform’ and told Rihanna to ‘put your m*nge away’.
Jamil replied, “My PINNED tweet is all the mistakes I made, acknowledging that I was problematic when I was young. I have nothing to hide. You’re old, and you’re still a problematic slut-shamer, fat-shamer, misogynist, irrelevant patch of shit smeared across our country.
“I was neurotic about how I looked. And a lot of that was because magazines and Hollywood told me I was worthless unless I was skinny and perfect and white,” Jamil said. The Hollywood Reporter. “I’m just trying to keep people from being as backward and twisted as I was when I was young.”
Meanwhile, Rebel Wilson has teamed up with the Match dating service to star in commercials. And Tinder is connected to Hollywood in a different way – former US expansion manager Alexa Mateen (sister of Tinder co-founder Justin Mateen) spear Accessories brand Lala Lexa, and its geometric lucite clutches have been worn by Natalie Portman, Mindy Kaling, Taylor Schilling and Emma Watson.