Tinder Rival’s “Bumble” App Launches In India With Hindi Language Option
Bumble, a location-based, women-only social and dating app, was launched in India on Thursday by its founder Whitney Wolfe Herd and acclaimed actress Priyanka Chopra, who is Bumble India investor as well as ambassador for Bumble India. the brand of the Bumble campaign in India.
The app is now available in India and also offers a Hindi language option.
The launch went off lavishly with a private dinner at the Gramercy Park Hotel in New York City, hosted by Whitney Wolfe and Priyanka together, Quint reported.
Billed as a ‘feminist app’, Bumble is dedicated to empowering women and ending misogyny around the world, the social network by women, for everyone, boasts of three different modes (Bumble Bizz, Bumble BFF and Bumble Date) for professional networking, friend-finding and dating.
Users can sign up using Facebook and have the option to search for romantic matches. Bumble Bizz facilitates business communications; Bumble BFF Enables Users to Forge Platonic Bonds of Friendship; Bumble Bizz, on the other hand, allows swiping for mentoring, networking, and career building.
“The unique model of putting responsibility on women and using strong reports has resulted in Bumble’s unparalleled low reports of harassment and abuse. Bumble is a secure platform for people to connect through dating, friendships, and networking. Things change when women are in control, ”the Bumble website said.
Bumble was founded by Whitney Wolfe Herd shortly after leaving Tinder, a dating app she co-founded and which is now on trial with Bumble.
In the lawsuits, Match, the parent company of Tinder, alleges that Bumble stole Tinder’s intellectual property. Bumble says, however, that these claims are false, designed to lower Bumble’s value and “poison Bumble in the investment market.”
Bumble, who has been publicly hailed as a “feminist Tinder, is valued at over $ 1 billion, according to Forbes.”
In India, Bumble will be competing with local dating apps namely Woo, OkCupid, Hinge, and TrulyMadly, in addition to taking on Tinder of course.
Bumble had 22 million users in November 2017 and 27 million downloads in February 2018.
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