White House COVID-19 Vaccination Strategy: Tinder App, Other Dating Sites Offer Free Bonuses, Benefits For Vaccinated Users
The White House COVID-19 response team is becoming more “loving” to encourage more people to get vaccinated.
According to recent reports, the White House has tapped into several dating apps to provide perks and other corresponding perks to its vaccinated users.
White House COVID-19 Vaccination Strategy: It’s a Match!
The White House is hoping that partnering with dating apps like Tinder, Hinge, OkCupid, MLK, Chispa, Plenty of Fish, Match, Bumble and Badoo will encourage its 50 million users on these platforms to get vaccinated, Tech noted. Crunch.
Vaccinated users were promised several perks and giveaways “like boosts, super likes and super swipes,” according to the White House. Users can also filter potential matches by vaccination status, CNN added.
In addition, users will be able to access the resources of the vaccination site from Vaccine.gov, allowing them to book their vaccination appointments through the applications.
A bunch of dating apps are announcing today that they are adding vaccination stickers to their platform, so that users can report their vaccination status, according to the White House. Some also include in-app links to find a vaccination clinic. pic.twitter.com/iP1y6RtMPk
– Josh Wingrove (@josh_wingrove) May 21, 2021
Tinder users who add a sticker promoting their immunization status from June 2 to July 4 will receive a free Super Like. On OkCupid, BLK and Chispa, vaccinated users will receive a free boost, allowing their profile to be promoted to potential matches. Other apps also offer premium benefits to give their users a competitive edge over unvaccinated users.
“According to OKCupid research, people who are vaccinated or plan to be vaccinated receive 14% more matches than people who do not plan to be vaccinated,” the White House noted in a backgrounder. given to reporters at an event Friday, by CNN.
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COVID-19 vaccine: the objectives of the Biden administration
(Photo: Ethan Miller / Getty Images)
LAS VEGAS, NEVADA – MAY 21: Stickers are stacked for those vaccinated at a COVID-19 pop-up vaccination clinic at Larry Flynt’s Hustler Club on May 21, 2021 in Las Vegas, Nevada. The club has partnered with the Southern Nevada Health District to provide vaccines to staff, artists, clients and the public. Those who received the Pfizer-BioNTech or Johnson & Johnson shots of their choice received a gift package valued at an estimated $ 5,000, including free dances from a vaccinated artist, the club’s platinum membership card, a bottle free, limousine service and tickets to the show “Sexxy After Dark by Jennifer Romas.”
The initial target of 100 million shots administered in the first 100 days of President Joe Biden’s presidency has been exceeded, even doubling that target by the 100th day in office. The numbers have leveled off since their peak in April. Data from the US Center for Disease Control and Prevention showed it was reduced by almost 50%.
Currently, more than 160 million or 48% of the U.S. population have received the first dose of COVID-19 vaccines and nearly 127 million or 38% of the population are fully vaccinated, according to CDC data.
The White House had previously partnered with NASCAR, country music organizations and rural campaigns to push Americans to roll up their sleeves and get vaccinated. Advertising campaigns aimed at blacks and Latin Americans and partnerships with social media companies like Facebook aimed at reaching hard-hit and at-risk communities have also been rolled out, CNN said.
States like Ohio, New York and Maryland have also offered raffles to get their residents vaccinated. Rideshare companies Uber and Lyft have also joined the promotional efforts, offering free rides to and from vaccination sites.
This current effort is part of the White House’s efforts to vaccinate 70% of adults by July 4. CDC data revealed that 60.5% of the adult population is vaccinated.
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